In short:
ak-launch-strategyworks out what you are launching, picks only the stages and channels you really need, then gives you a plan with owners, dates and times, metrics and stop conditions. For email copy, page optimization and SEO, you move on to skills you have installed. The plan does not post, send email, spend money or open sign-ups for you.
Disclosure: I maintain AgentKit and have an affiliate relationship with it: the AgentKit link in this post is an affiliate link; buying through it gets you 30% off.
Summary
Use it when you are about to launch a new product, widen a beta, announce a feature, relaunch, or consider Product Hunt. You do not need it when you want to post or send email right now: the skill only plans, and posting and sending are up to you.
flowchart LR
A["Product or feature about to ship"] --> B["ak-launch-strategy"]
B --> C["Plan: stages, channels, checklist"]
C --> D["Stop, nothing posted or sent"]
C --> E["Email, page optimization, SEO with skills you installed"]Four things to know to use it well:
| Concept | Question | Example |
|---|---|---|
| Launch type | What are you launching, and at what scale? | A new product needs the full lifecycle, from internal to open to everyone. A small feature announcement only needs a few touchpoints, like an email to the relevant customers and an in-app banner. |
| The five stages are a menu | Do you have to go through all 5 steps? | The product has already run an alpha with 30 real users. The skill skips the internal and alpha stages, keeps the evidence you have, and plans from beta onward. |
| Owned, rented and borrowed channels | Where do people hear about the product, and can you keep them? | Your email list and blog are owned channels. Social media and app marketplaces are rented: fast but not reliable. Podcasts and guest posts borrow someone else's audience. Every channel should lead people back to an owned one, for example a newsletter sign-up form. |
| A plan is not done work | Has the post gone out? Has the email been sent? | A checklist item "Announcement email to the list" is planned work. It only counts as done when there is a receipt to prove it, for example a send report from the email platform. |
The five stages are a menu, not a required process: a small feature needs only a few touchpoints, and Product Hunt is just one option.
Sample prompt for a new product:
/ak-launch-strategy <product name>, a task manager for small teams.
Current stage: working prototype, no outside users yet.
Channels I have: a blog with about 2,000 views a month, no email list yet.
Goal: open sign-ups to everyone and start charging next quarter.
Time zone: Asia/Saigon.This skill has no flags. After the command, describe the product or feature you want to launch in free text. Add the current stage, the channels you have, the timing and time zone so the skill does not need to ask.
Below is the detailed version: how it runs, 5 situations with prompts (new product, widening a beta, announcing a feature, launching on Product Hunt, thin brief), how to write the input, the change history by ak release and common pitfalls. The detailed version and the interactive page are for subscribers. Your agent can also search them through the portal's MCP.
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Use this piece in your agent
Get an API keyCopy the text below and paste it into Claude Code, Codex or whichever agent you use. The agent reads the piece and checks it against the repo you have open.
Read "ak-launch-strategy: plan a product or feature launch" on modernEngineer and apply it to this repo.
1. Call the content_get tool of the modernengineer MCP server with locale "en", slug "ak-launch-strategy". If the modernengineer MCP server is not connected, stop and walk me through connecting it from https://modernengineer.dev/en/mcp.
2. Summarize the main steps of the piece and point out which apply to this repo.
3. Propose concrete changes and ask me before editing any file.Connect MCP in Claude Code (once)
claude mcp add --transport http modernengineer \
https://api.modernengineer.dev/mcp \
--header "Authorization: Bearer <API key>"Reading the full piece over MCP needs an API key from a subscriber account or one that bought this guide. Without access, the agent only gets the opening.
- Version
- v1.0.0
- Updated
- 22/10/2026
- Licence
- All rights reserved
- Slug
- ak-launch-strategy
