In short:
ak-marketing-planningturns a marketing goal or a deadline into a plan folder withplan.mdand phase files. It reuses your brief, brand sources and research that is still fresh. Anything missing or stale it looks up itself, or hands toak-marketing-researchif installed. It does not publish posts, launch ads or send emails.
Disclosure: I maintain AgentKit and have an affiliate relationship with it: the AgentKit link in this post is an affiliate link; buying through it gets you 30% off.
Summary
Use it when you have a goal such as a product launch, a content calendar, a lead funnel or brand positioning, or when you want to change a campaign plan already in progress. You do not need it to run a campaign: the skill stops at the plan, and the marketing team carries it out after you approve.
flowchart LR
A["Goal or timeframe"] --> B["ak-marketing-planning"]
R["Existing brief, research, brand docs"] --> B
B -->|"Evidence missing or stale"| D["ak-marketing-research if installed"]
D --> B
B --> E["Plan folder: plan.md, phases, research"]
E --> F["You approve, the marketing team executes"]Four things to know to use it well:
| Concept | Question | Example |
|---|---|---|
| Usable evidence | Which research already exists and is still fresh enough for this decision? | A customer survey from last month gets reused. Competitor pricing from last year gets researched again, just that part. |
| Brand sources | Where do the brand's voice, visuals, messaging and legal limits live? | The brand voice doc and approval process that the project's docs navigation points to, not a fixed file name. |
| Active plan | Continue the existing plan or create a new one? | The next-quarter launch plan is set as the active plan and matches the task, so it writes into that. With no plan, it creates a new folder. |
| Planning only | Where does it stop? | It returns the plan path and a summary. No posts, no ads, no emails. |
Having a research report does not mean research is skipped: it still checks freshness and looks up the stale parts again. When there are several reasonable directions, it gives a few options with trade-offs instead of just one.
Sample prompt for a product launch plan:
/ak-marketing-planning Plan the launch of <product name> next quarter.
Outcome: <number> leads in the first 8 weeks.
Constraints: budget <amount>, a team of 2, keep the current brand voice.
Not doing: outdoor ads, a reseller program.
Existing research: <path to market report>, done in <month>.This skill has no flags. After the command name you write a goal or timeframe; constraints, budget and existing research go in the rest of the request.
Below is the detailed version: the run flow, 5 situations with prompts (product launch, content calendar, lead funnel, updating a plan in progress, brand positioning), how to write the argument, the change history by ak release, and common pitfalls. The detailed version and the interactive page are for subscribers. Your agent can also search them through the portal's MCP.
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Use this piece in your agent
Get an API keyCopy the text below and paste it into Claude Code, Codex or whichever agent you use. The agent reads the piece and checks it against the repo you have open.
Read "ak-marketing-planning: turn a marketing goal into a campaign plan" on modernEngineer and apply it to this repo.
1. Call the content_get tool of the modernengineer MCP server with locale "en", slug "ak-marketing-planning". If the modernengineer MCP server is not connected, stop and walk me through connecting it from https://modernengineer.dev/en/mcp.
2. Summarize the main steps of the piece and point out which apply to this repo.
3. Propose concrete changes and ask me before editing any file.Connect MCP in Claude Code (once)
claude mcp add --transport http modernengineer \
https://api.modernengineer.dev/mcp \
--header "Authorization: Bearer <API key>"Reading the full piece over MCP needs an API key from a subscriber account or one that bought this guide. Without access, the agent only gets the opening.
- Version
- v1.0.0
- Updated
- 22/10/2026
- Licence
- All rights reserved
- Slug
- ak-marketing-planning
